There are three main components of a strong SEO strategy – quality content, link building, and social media. While most marketing managers are aware of the importance of quality content and link building they have yet to grasp the importance of social media. However, search engines have changed their algorithms – the way in which they rank websites – to include social media as well. This makes it very vital that marketing managers pay attention to social media when designing an SEO strategy in 2014.
Social Media More Than an Additional Platform
Social media was not available when SEO strategies were first being implemented for online marketing. However, in the past year, social media use and availability among target customers has grown exponentially, making it important that marketing managers plan content for this platform as well. However, your social media strategy should be integrated into the overall marketing strategy as search engines determine the quality of online content by evaluating the number of mentions and links that social media provides to a particular brand. This means that you can use social media to drive visitors to your website directly and also use it to improve search engine rankings, increasing your website visibility indirectly. In 2014, companies that use social media in a large way in their marketing campaigns are likely to see better results than those that continue to ignore this platform.
What happens when you put different people into one room together?
You get an introduction to online social networking positive aspects. In the social networking community, there is one true fact, when you have passed the small talk you get to the animated, juicy, revealing conversations. People then find out that they have a lot in common. This is one great benefit to online social networking.
Everyone rushes to chime in and share his or her thoughts in this growing and ever popular online medium. If you have not tried it, you are missing a lot of the online social networking positive aspects you may want to enjoy.
EMI, Warner, Universal and Sony have always seemed to lead the way in terms of how music is marketed and which platforms work best for getting the artists music to the audiences, but it was only in the last few years that social media and the online digital revolution has led way for artists to take a lead in the game. But how are the major record labels coping in the world of social media? Are they fully utilizing its capabilities, or like many musicians are they still not fully convinced that social media is an optimum platform for music?
Well, the signs show that the probably are convinced of its power (all four majors are active users of Twitter and also run frequently updated blogs) but as the following statistics collected by The Musicians Guide shows, only one record label is actually using Twitter well EMI.
@Universal_Music are clearly in the lead with 43,000 followers, while EMI are a long way behind with just 4000 followers. However, this means nothing as quantity of Twitter followers does not reflect interaction or quality of those followers for all we know all 43,000 of Universals followers could be bots or inactive Twitter accounts!
Number of retweets
Retweets are one of the best metrics on Twitter to work out how much your followers agree with or enjoy your tweets. Interestingly we found that EMI are by far in the lead with an average of 24 retweets per tweet! See what I mean about quality of followers now? 🙂
So everyone wants to be on top in Google, but you don’t normally get what you need now do you? Before points had been so much additional simple; you advertise, you give fantastic service, you get shoppers. Now you have to compete with other businesses via the Internet as well. Being number 1 (that includes page 1 trigger lets face it, you will discover just too quite a few of us competing) inside the search engines is important as it can do wonders to businesses all over. I imply you do not even ought to rent a place any longer for those who have a terrific seat on Google! But how do you get there?
You will find a lot of items you could do from Search engine optimization – link building, submitting articles to various sites, to having landing pages with promotions. So what actually helps? Right now, I’m going to talk about two hot topics, Google Page Rank and Social media index. What are they and how do they aid?
Google Page Rank is really a bit on the confusing side as even Google has poor information on it. In the simplest of words, it is a voting system, and an American voting system at that because some votes are a lot more crucial than others. Google will take the link votes and ascertain which pages are more significant depending on them. Then the scores are utilized along with loads of other elements to decide if the page will rank properly in a search. Google itself says, and I quote, “PageRank relies on the uniquely democratic nature of the net by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably extra than the sheer volume of votes, or links a page receives; for instance, it also analyzes the page that casts the vote. Votes cast by pages which can be themselves “important” weigh extra heavily and assist to make other pages “important.” Utilizing these and other factors, Google delivers its views on pages’ relative importance.”
What is Social Media?
Social media is a powerful tool for community interface by taking advantage of the reach and scalable publishing techniques. Social media use web-based technologies to transform it to an effective interactive and collaborative tool with the objective to empower people with user-driven content. Social media establishes a network comprising of individuals, groups, organizations by a fusion of technology and Social interaction for value-based constructions.
Why Social Media?